Archive for the ‘Main’ Category

Summit volunteers get interactive on First Fridays

Tuesday, September 8th, 2009

On Friday, Sept. 4, several Summit volunteers distributed postcards and flyers at galleries in Old City in honor of First Friday.  Their spirit and enthusiasm to help out and promote the conference was contagious and generated quite a buzz.  Thank you to all of the volunteers who came out to support GCECS 2009. 

Two volunteers in particular, Sue and Laila, stopped by Wexler Gallery.   They promoted the GCECS conference by participating in an art piece by sculptor Dana Major Kanovitz.  Gallery attendees were invited to draw on one of the sculptures, and the entire process was filmed. They gave her a fabulous GCECS tattoo.  See below. 

I love the logo reinterpreted! Thanks to Laila and Sue for putting their own spin on communicating about GCECS. 

 laila_sue sculptor

Devine + Powers talks about PR 2.0

Friday, September 4th, 2009

By Kiera Daly

Consumers in 2009 are not passive.  They do not wait for information to come to them; they seek answers themselves.  Between smart phones,  blogs, wikis, Facebook, Twitter, YouTube, podcasts, newspapers, magazines and radio, consumers are constantly gathering information, processing it and putting in their two cents– all in a matter of seconds.  In fact, a recent study from Forrester Research found that a staggering 80% of Americans use social media monthly.  Information sharing has never been more interactive, easy, fast and exciting.  Technology has empowered the consumer and simultaneously, has changed the climate of how companies utilize public relations to promote their product, message or brand. 
 
As PR professionals at Devine + Powers, a Philadelphia public relations firm, we love that consumers can choose what information they receive, when they receive it and the channel through which they get it – because guess what? We are consumers too! In any given day you will find us reading the news headlines and then posting our reactions, connecting with clients and their customers on Facebook, watching (or creating for a client!) the latest viral YouTube video and tweeting about our favorite new restaurant (current favorite is new client’s restaurant– Square 1682) or interesting news article. We, like most of you, are continuously sharing, learning and communicating with friends, family, clients, media…the list goes on.

Technology has become the source of a magnitude of communication avenues. More and more we are posed with the challenge to choose which communication channel to use for each of our clients.  Should we focus strictly on social media?  Should we stick to the time-tested traditional mediums of television, radio and newspapers?  Should we use a mix of both?  The answer lies in the development of an appropriate media strategy – identifying the target audiences and crafting the message we want them to receive. 

Most Individual consumers have a “home base” – their primary channel and source of information.  Whether it is the local newspaper, an online news source, Twitter, blogs or radio, it is our job to know what channel our audience is using, and we must meet them there, with information that is relevant and appealing to them. This is only the first step though. The advent of Web 2.0 has allowed everyone to have a voice.  With so many people “talking” we must ensure that our message is original, stands out above the rest and is creative.  It is all about the relationship not just the medium.
As technology evolves, so does public relations. Like most creative industries, we cannot be sure of what’s next, but by staying at the forefront of the Web 2.0 revolution, we can continue to innovate rather than follow.

We are pleased to mange the public relations efforts for the 2009 Global Creative Economy Convergence Summit – and we will be working all communication channels to help spread the word!

Itinerary and Speaker bios posted and other news

Monday, August 31st, 2009

Drum roll please………for all the latest Summit news.  We are now 34 days away (eek!) and the descriptions for the panels, workshops, pecha kucha sessions have been posted under the Programs section of the Summit website.  Bios of our presenters are posted in the Speakers section.  Most of the presenters bios are up, but we will be adding a handful more as we move through the next couple of weeks. 

Breaking sponsorship news:
Comcast will generously sponsor Jane McGonigal’s keynote presentation and reception.  Also, the University of the Arts has agreed to be a sponsor. 

Look out for upcoming videos with Sean Buffington, President of the University of the Arts, Gary Steuer, Chief Cultural Officer of the City of Philadelphia, Will and Dain from Cipher Prime, Maureen Chappelle, Internship Coordinator at the Art Institute of Philadelphia, and Doug Bellenger, COO of PhindMe Mobile.

As always, make sure you register and tell everyone in your network about the Summit.  Full registration is $225 and includes access to all meals, receptions, panels and presentations for both days.   You can also buy individual tickets to see the keynote presentations.  Last but not least, the Summit has three FREE and PUBLIC unconference events to register for.  Whatever your time and money dictates, there is something for everyone at the Summit.  It’s not to be missed!!!!

Summit sponsor MindTV begins airing Summit commercial

Wednesday, August 26th, 2009

Creative Economy 201: The View from Amber Street

Wednesday, August 26th, 2009
Erika_Mijlin

Erika Mijlin, Artifact Pictures

Erika Mijlin, a panelist on The View from Amber Street in the Creative Economy 201 track, highlights the panel’s content and her experience as a filmmaker working to balance the relationship between community, industry, and the creative economy.

The View From Amber Street is a documentary film about a pair of old industrial buildings in the Port Richmond neighborhood of Philadelphia.  The film documents the two buildings’ ongoing evolution from the centers of textile manufacturing into landmarks of the creative economy, and a home for both art and industry. 

Julie Goldstein and I produced The View From Amber Street through our media production company, Artifact Pictures, which produces a range of projects, from documentary to animation.  We quickly saw the potential to invest in creating a diverse community at the Amber Street buildings and Artifact Pictures has been housed in there since 2002. 

In 2005, we began collecting interviews and researching the history of the building.  We discovered that many of our neighbors, who were designers, manufacturers, artists and business owners, all had a similar appreciation of the unique building we shared, and had similar concerns about its tenuous future. 

 The film began to take shape, telling the story of our building as part of the pattern of urban gentrification.  When manufacturing and industry leaves, it is gradually replaced by cheap space for artists, who then elevate interest in the neighborhood to a point at which they are priced out and replaced by more upscale residential tenants.  At the time, it seemed that the Amber Street buildings were going to buck the trend and find a way to accommodate both art and industry simultaneously.

 Through the course of making the film, we learned that the building was being sold to real estate developers.  This change of ownership prompted some very serious questions about the future of the buildings.  How would the building fare now that it had changed hands in the middle of a condo conversion craze?  What would become of this fledgling art and industry hub?  We felt invested in preserving our unique balance of art and industry and formed a coalition with a few fellow tenants to propose our version of the building’s future.  Our film documents this process and its outcome, a uniquely Philadelphia story which has profound implications for the creative economy concept at large.

By placing the buildings within the history of their neighborhood, as well as the larger economic forces of which they are a microcosm, The View From Amber Street captures a building, a neighborhood, an economy, and a nation in a state of flux.

Beyond urban planning theories and speculation about what happens to the manufacturing class when factories close, or to the artists who pioneer our post-industrial communities, the film is a real-world, real-time example of an ongoing creative economy transformation, documented on film, and presented with a live discussion by the film’s participants. The film provides a unique perspective on this history in the making, made by people directly affected, and focusing on the intricate relationship between industrial and creative production.

As creative businesses, Artifact and our fellow tenants all respond differently to the pressures that we face.  A few are featured below.

At Geiser and Son, one of the last bookbinders in Philadelphia, Allen Geiser and his sister Sandi have been running their shop for over 25 years.  As the industry changes, they know what it means to be adaptable. As artists and musicians move in around them, the Geisers occasionally question their value as tenants to a building with a changing demographic, but gradually realize the common ground that a bookbinding business shares with the artists populating the building.  “I’ve realized what we have in common with artists,” says Allen Geiser, “we have the ability to take raw materials, and through our own ingenuity, create something beautiful.  I like to think of us as artists.  In fact, my business card says Craftsman in the Art of Bookbinding.”

Mark Lueders owns and operates The Ceramics Shop, which manufactures and sells specialty products for the ceramics and pottery community.  Mark believes in the power of creative businesses to innovate, adapt, and change the face of neighborhoods and cities all over America, but he also acknowledges the need for some support from the public sector.  “If they could do something to help us stay here, or to grow, that would be great.  I’m all for it.  But they don’t always understand the problem.  One group recently held a meeting about promoting local manufacturing, and they were handing out promotional mugs that were stamped ‘Made In China’!  So that was the last meeting I went to with that group…”

Karen Bogut is one half of the clothing design studio Heyne Bogut.  At their studio on Amber Street, Karen and husband Paul Bogut create hand-dyed and handcrafted items, and have built up a loyal audience of boutique retailers over the years that they have been in business.   As experienced clothing designers and manufacturers, they have weathered the storms of textile outsourcing, deflated clothing prices, and the fleeting availability of affordable workspace.  As Karen says, “It seems like as soon as artists like us take root and draw attention to a place, rents go up and we’re effectively asked to move on.  It’s a very real situation we’ve faced repeatedly.  We need landlords and cities that understand the value of our creative energy not only for their bottom line, but for the sustainability of ours, and for the bigger picture of where this city and this country are headed.”

How do you pronounce pecha kucha?

Wednesday, August 26th, 2009

by Peter Kageyama

During October’s Global Creative Economy Convergence Summit, attendees will hear from some of the world’s leading experts in the creative economy, entrepreneurship, placemaking and technology.  There will be keynote presentations, panels and breakout sessions on a wide range of topics and this year, there will be a new addition to the conference.  

For the first time Innovation Philadelphia will feature two pecha kucha sessions as part of the program.  Pronounced “pa-chok-cha”, the presentation format was devised by architects Astrid Klein and Mark Dytham in 2003 in Japan.  They were trying to create a forum for architects and designers to present their work to each other and they recognized that these folks could go on for hours (death by PowerPoint) if left unchecked!  Their solution, limit each speaker to 20 slides each on screen for 20 seconds, advancing automatically, for a grand total of 6 minutes 40 seconds.  The result was pecha kucha, which is the Japanese phrase for the sound of people talking.  

The format itself reflects our time constrained, attention challenged age where we are all trying to assimilate the daily deluge of information.  Is pecha kucha the cause or merely a symptom of that deluge?  Probably both, but the impact of the format has been significant.  

Pecha kucha has proven to be hugely popular and a worldwide phenomenon.   It is being used in conferences everywhere and has even spawned special “Pecha Kucha Nights” in cities all over the world.  Pecha Kucha Night (www.pecha-kucha.org) has spread to over 200 cities worldwide, including Philadelphia.  Topics are limited only to whatever the presenters are passionate about.  People will talk about everything from their work, their hobbies, their pets or their breakfast, which turns these presentations into a bit of performance art.  It forces presenters to tightly focus and really strip their presentations down to the critical elements.  Speaking from experience, I can tell you that it is far more challenging than you would expect and it is very good for sharpening your thinking.  And because of the shortness of the presentations, there are many speakers, covering a lot of territory.  

With this notion in mind, the Summit will include two pecha kucha sessions.  Innovation Philadelphia received submissions of brilliant examples of work being done all over the world and we wanted to find creative ways to showcase that work.  The pecha kucha sessions became the obvious choice.  Fun and informative, they will allow multiple speakers to share their best ideas about the creative economy.  I will be moderating the sessions as well as doing a special introductory pecha kucha for the conference, “10 Things You Need to Know About the Creative Economy.”  

For more examples of pecha kucha, you can check out the 3rd Philly Pecha Kucha, September 26 at Studio 34.  You can also see a brilliant example of the format from 2006 GCECS keynote Dan Pink here.

Peter Kageyama is a community and economic development consultant with Creative Cities Productions (www.creativecitiesproductions.com)  and part of the 2009 GCECS Planning Committee.

Summit news round-up

Monday, August 24th, 2009

Keynote speaker Elizabeth Gilbert had a nice article in the New York Times last week talking about her new book, marriage, and life after Eat, Pray, Love.

The Philadelphia Business Journal featured the Summit as a part of NxtUp Philly, an open 12 day calendar of events showcasing creativity and innovation in the Greater Philadelphia Region.  Nxt Up Philly centerpiece events include the Global Creative Economy Convergence Summit, DesignPhiladelphia, Ignite Philly, Fashion Week, and Nxt Up Education.  If you or your organization would like to post your event, keep you calendars marked for September 10, 2009 – the official launch of the NxtUp Philly website.

Check the news section of the Summit website often for more breaking stories.

Peter Shankman’s HARO growth figures

Tuesday, August 18th, 2009

Keynote speaker Peter Shankman posted a press release about his company, Help A Reporter Out and the fantastic growth they have experienced over the past 17 months.  It’s amazing how HARO started out as a Facebook group and has rapidly expanded to earning over $1 milion in revenue.  Read his post and the press release here.

Do you use HARO? How has it helped you?

Spotlight on Jane McGonigal, keynote speaker

Thursday, August 13th, 2009

McGonigal Headshot_webGame guru, Jane McGonigal, is Innovation Philadelphia’s August spotlight.   Jane will be one of the four keynote speakers at the Global Creative Economy Convergence Summit, October 5-6, 2009. 

Jane McGonigal is one of the coolest people on the planet, not only because she is highly intelligent and down-to-earth, but also because she is innovatively working to integrate an entertaining medium, games, in a substantive way—to solve real-world problems with the ultimate goal of making the world a more positive, happier place.  To the general public, this may seem idealistic, but essentially, the history of game play is rooted in the concept that when you play a game, you feel better.  It’s entertaining and you get lost in the fun of playing the game. 

Jane focuses on game design, development, and research in alternate reality gaming (ARG).   As she stated in the New Yorker Conference in 2008, alternative reality gaming is “making games that live on top of our real world to make our experience of living better.”  Jane focuses on massive multi-player games that introduce collaboration to solve real-world problems.  While speaking at the New Yorker Conference, she defined her game design work under the criteria of the “Economy of Engagement.”  Games should be satisfying work to do, they should give people the experience of being good at something, games should provide a community where people are spending time with others that they actually like, and they should give people a chance to be apart of something bigger.  Satisfying these criteria allows for successful massive multi-player collaboration with tangible results.

She has a PhD in Performance Studies from UC Berkley and is the Director of Game Research & Development at the Institute for the Future in Palo Alto, CA. The Institute for the Future is a future forecasting think tank that identifies emerging trends in technology, health, healthcare, and human identity that inform not just business strategy, but policymaking, innovative processes in design and production, and social issues. At IFTF, Jane focuses on developing future forecasting alternate reality games and how they illuminate trends in business, science, and human social interaction.

In 2008, with the Ten-Year Forecast team from IFTF, Jane developed Superstruct, the world’s first massively multi-player forecasting game. To enter Superstruct is to enter the world of 2019 and imagine how we might solve the problems we’ll face.  According to Superstruct’s website, playing it is “about making the future, inventing new ways to organize the human race and augment our collective human potential.”

Besides developing forecasting games for research, Jane has also developed games for clients who use her expertise to break new boundaries in business and marketing.  Her clients include Microsoft, McDonald’s, the Beijing Olympics, and the Corporation for Public Broadcasting among many others.

She is one of Fast Company’s top 100 Creative People in Business and Business Week named her one of the Top Innovators to Watch for 2009.  Jane’s first book, Reality is Broken: Why Games Make Us Happy and How They Can Change the World, is scheduled to be released in 2010.

Jane McGonigal is an innovator and an artist. She represents the future of creative economy process and research by leveraging technology and human interaction to solve problems on a macro and micro-level.  By engaging the player in games, Jane taps into an undeniable human emotion: happiness, thus translating the power of millions of collective happy players into a social force to solve global problems. 

To see Jane speak on “Inventing the Future with Game Design” at the Global Economy Convergence Summit, register today!

Need for universal standard of “green”

Tuesday, July 14th, 2009

Fast Company has a nice post on the debates within the design community about what products consititute as “sustainable” or “green” and how this also trickles down to consumers faced with often uninformed decisions.

Why We Need a Globally-Recognized Unit of “Green” by Ken Musgrave

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