Program

10 Things you should know about the Creative Economy – PDF

8:30 -10:00: Keynote Breakfast with Elizabeth Gilbert, Author of Eat, Pray, Love
“Creativity without Drama”
The romantic idea of the ‘tormented genius’ has become so engrained in Western consciousness over the last few centuries that we have come to expect that creative people must always suffer for their artistry in order to be taken seriously. Elizabeth Gilbert is passionate about challenging that assumption, and she opens up a discussion about how important it is that we learn how to teach creativity and practice creativity without embracing distracting and destructive dramas along the way.

1. Civic Innovation Lab – Slides
Cleveland’s Civic Innovation Lab has been funding early stage social, civic and business ideas since 2003. Through this program, learn the importance of social and civic entrepreneurship in the creative economy, discover a new and cost effective creative economy tool that can help jumpstart a city’s economic landscape and how to improve downtown urban vibrancy. “Little” companies and initiatives can have great impact on the local economy, creating a culture of innovation and an engaging community.

2. Success Practices: Why Reinvent the Wheel? This interactive and highly visual workshop will review real-life creative economy projects and will provide insider views as to what worked and what didn’t work. Emphasis will be placed on program selection, funding strategy development and recruiting volunteer talent to staff and drive projects. A simulation exercise will be used that allows small teams of participants to evaluate and to judge real-life projects as to the interest level, fit with existing programs and probability of success in their own region.

1. Get to ‘Shiny Penny Hell’ and Back
Shiny Penny Hell – that moment when the many great ideas you have paralyze you into inaction. Some people live there, others can’t seem to find their way there without a map. In this interactive workshop, Julie and Renee will walk participants through proven processes to get to Shiny Penny Hell and then escort you through the path to get out with something of value. Whether you own your business or work for someone else, coming up with innovative ideas and then carrying them through to implementation can increase your personal and professional value.

2. Propelling Economic Growth and Social Change with Psychology
The human mind is arguably our most powerful and important natural resource, yet it remains meagerly understood and ineffectively used. Research shows that successful leaders and innovators are emotionally in tune with themselves; they are focused, resilient, agile. Still, we see contradictory behavior intractably repeated, faulty or questionable decisions serially re-made, old solutions creating new problems. Dr. Stein will introduce participants to key psychoanalytic approaches to economic innovation, business enhancement and development, and social entrepreneurship, and facilitate a lively forum for discussing practical, field-proven methodologies for beneficially deploying these insights.

1. Silo-Busting and Crossing the White Space
Success in the creative economy demands new ways of collaborating within and across organizations, new infrastructures, and new organizational forms to support innovation. This sector works in complicated and evolving structures — matrix organizations, networked organizations, alliances and partnerships – where much work occurs across these organizational boundaries, making collaboration challenging. This session will explore these new organizational dilemmas and some models and frameworks for working through them.

2. Workforce Training Programs in the Creative Green Economy – Slides
One of today’s hottest employment trends are jobs in the green economy. During this workshop learn how the green economy and creative economy intersect and identify ways how you can make these jobs work for you. Learn from a leader in the workforce training industry about ways you can access training resources for your current workforce as well as how to receive customized training for individuals seeking to be more marketable in this competitive economy.

1. Reconsider: Our Built Environment – Slides
This workshop will examine how one gets to work. Presented with different design typologies and models of economic, biological, political and ecological systems, the participants will contribute their own expertise and perspectives in an experimental and collaborative setting. Considering how one moves throughout the day, and at the means of transportation that allow for such movement, we introduce a familiar scheme in new and various lights. Specific attention will be called to areas where new possibilities emerge from an overlap of information. The conversation will ultimately shift from the content of transportation issues to the process engaged by the workshop comparing projected results to actual findings. Participants will gain an understanding of a mode of generating that applies to all fields, when there is a need for dynamic solutions in a changing environment.

2. A Case Study: The Sustainable Urban Science Center at Germantown Friends School – Slides This workshop provides an overview of design and construction of a green classroom building on a densely urban site in Philadelphia. Green buildings provide a unique opportunity to educate building users about stewardship of the environment – green school buildings provide an even more valuable opportunity to consider a project’s sustainability within an institution’s pedagogical program. SMP collaborated closely with Germantown Friends School (GFS) to conceive and design their new science classroom as a didactic green building.

1. SaaS – It Takes A Village To Raise A Venture – Slides
Creative entrepreneurship is the sum of innovation, efficient capital use, collaboration, measurable results and social responsibility. Modern business creators must establish move to market quickly through the combined use of social, open and proprietary tools, databases, services and applications while still planting the seeds of longevity & scalability. This workshop takes a hands-on approach to proving the power of leveraging software-as-a-service (SaaS) to launch a company. Participants will gain a practical approach to embracing existing tools to launch their own creativity in ideation, operations, marketing and sales for any venture.

2. Social Media Intensive: Launch Your Own Campaign NOW! – Slides

Learn the importance of Social Media and its scope and develop a brand and identity for your company or endeavor. Attendees will develop a campaign for three targeted social media outlets and launch that campaign during the workshop on your laptop or take the materials with you to launch later. Presenters will provide feedback and interaction to ensure your campaign’s success.

The View from Amber Street
The View from Amber Street is a documentary film about a pair of old industrial buildings in the Port Richmond neighborhood of Philadelphia, and their ongoing evolution from centers of textile manufacturing into landmarks of the creative economy, and a home for both art and industry.

How to Start a Start-Up Community
Start-Ups need communities to support them. Drawing from its own experience, a group from The Philly Startup Leaders (PSL) will describe how start-up communities are built and why building them is a good idea. The story of PSL is instructive. It tells a good bit about Philadelphia – the old Philly and the new one – as well as tells a larger story about community building in general. Being a group of entrepreneurs helped: their instinct for invention and open source thinking gave them the tools they needed to create a new kind of organization.

Breaking the Cube: Alternative Workspace – Slides
The landscape of the traditional office and traditional workforce is changing. New ways of working and new places to work are springing up across the country. A trend towards outsourcing, freelancing, shared workspace and collaborative endeavors are exploding and generating greater productivity and increased business opportunity. Hear about the newest programs merging workspaces and professional disciplines and how you can use this methodology in your business or workforce.

A Pecha Kucha Mix
“Pecha Kucha” is the Japanese word for the sound of people talking and it was first used in a presentation format in Japan by architects Astrid Klein and Mark Dytham. In this format each presenter is allowed 20 slides, each shown for 20 seconds each, automatically advancing – giving 6 minutes 40 seconds of presentation. This session will showcase a collection of sustainable projects happening throughout the region including Urban Studio: Design Works, a Program of Green Village Philadelphia, The 100K House, Creating an International Sustainable Business, Shift Design: Rethinking Green, Superfluid: Highly Liquid Barter Transactions Via Robust Virtual Currency, and Mapping Walkability.

Baby Pixars: The New Model for Animations Studios – Slides
The animation industry is changing. In recent years a new breed of studio, the Baby Pixars such as LAIKA in Portland, Oregon and CAOZ in Iceland are now producing world-class CGI animation that used to be the reserve of Hollywood, Pixar and Dreamworks. With great concepts, lowering hardware and software costs and the potential to outsource to animators anywhere in the world, a successful studio can be built on your doorstep. Hear how experts from the industry have done it and what’s next in animation as the industry breaks new ground.

12:30 – 2:00: Keynote Luncheon with Randall Kempner, Executive Director, Aspen Network Institute of Development Entrepreneurs
“The Global Promise of Entrepreneurship”

Entrepreneurs are everywhere. From Silicon Valley to inner-city Philadelphia to rural Rwanda, entrepreneurs are contributing to social advancement in profound, yet often unexpected, ways. In this session, Randall Kempner will speak about the global reach and economic, social, and environmental impacts of entrepreneurial activities. The presentation will present a new perspective on the power of entrepreneurship to improve society, and highlight key steps that should be taken to unleash its potential benefits.

Creativity Around the Globe
This dynamic roundtable discussion will feature creative economy practitioners from around the globe engaging in an open dialogue of strengths, weaknesses and opportunities presented by their individual initiatives. Presenters will also share ideas with representatives from other creative industry initiatives and will field questions from the audience. This is a great chance to learn about the ground-breaking initiatives happening throughout the world!

Bloblive: An Open Mic for Entrepreneurs. (Free and open to the public. Register for this session here if you have not purchased full Summit registration.)
You know that great idea you have? We want to help you get it going! Come to Bloblive, grab the mic and hit the crowd with your best elevator pitch. You’ll find advice and feedback from a roomful of people focused on trying to help your idea grow. http://www.bloblive.com/

Interns and Mentors as Tools of Innovation

Companies are constantly examining ways to be more productive, more cost-effective and foster employee loyalty. Examine strategies for using interns and mentors as effective tools for today’s creative economy and the businesses that own that sector, as well as ways to establish professional relationships and positive connections that increase company and location retention.

Models of Urban Sustainability – Slides
Initiatives are underway throughout the United States and around the world to establish ways to reduce our negative impact on the environment and develop more sustainable ways of living. These trendsetters in urban sustainability practices will share real-world examples of how they are making our urban areas cleaner for future generations. Programs related to urban farming, transportation and green housing and living will be explored by this panel.

ABCs of Mobile Technology – Slides
Everyone uses mobile technology, but are you and your business using it to its fullest potential? Discover new and innovative ways to reach your consumers and target markets through mobile devices and begin the process of developing a mobile strategy for your business. This is a not-to-be-missed panel of the most cutting edge mobile professionals in the industry who will share the current state of mobile technology as well as new technologies on the mobile horizon.

Crowdsourcing Culture
Crowdsourcing, the practice of turning to a large group or community to solve problems, is a rapidly growing area thanks to online networks and social media. Technology is pushing the limits of participation and engagement to undreamed of levels and organizations are using these tools in new and innovative ways. This panel explores how crowds ourcing is impacting business, culture, design and even place making.

Alternative Sources of Funding for Creative Technology Business – Slides
Creative technology businesses often lack the structure and background required by “traditional” lending sources, making it difficult for many technology businesses to secure funding through banks and other loan agencies. Hear from experts who are exploring and offering new ways to access capital and who recognize that the new structures are not impediments to lending. Find out how your technology business can access new forms of capital in a fluctuating economy.

Innovation and Education: Bringing the Inner City into the 21st Century – Slides
It is unfortunate in the 21st century that the inner city classroom is still largely characterized by a lack of resources and curricula that are stymied by standardized testing. Such circumstances make it nearly impossible to nurture important skills and intelligences that are essential for successful participation into our contemporary workforce. This panel on innovations in education will explore innovative pedagogies such as service-learning, e-learning, multimedia education, global education and peace studies, work readiness, youth empowerment and wellness education and address the need for their integration into urban curricula if inner city youth are to successfully participate in the 21st century creative economy.

Different Worlds, Common Problems – Slides
Passions flare on all sides of the sustainability issue but entrenched interests, startups and everyone in between share mostly common ground. Defining common ground and developing creative and cooperative solutions in our polarized business and political culture is required to foster consistent, systematic improvement – or sustainable sustainability. This panel brings a broad range of thinking to bear on sustainability including traditional energy generation, solar / new energy, and new product development consulting companies. And while each company has it’s unique challenges, their stake holders share a common interest in driving sustainability while maintaining profitability.

Creativity in Music Technology
The music industry is changing, from the way artists distribute their work, to how it is marketing as well as created. Join industry leaders as they discuss innovation methods of music creation as well the crumbling of the ‘label’ as we know it. Whether a fan or artist, this discussion reorganizes the perception that the big boys in music rule.

6:00 – 7:00: Keynote Presentation & Reception with Jane McGonigal, Director of Game Research and Development, Institute for the Future“Inventing the Future with Game Design”

Jane McGonigal will speak on the topic of “Inventing the Future with Game Design.” She will discuss how games optimize human ability and will demonstrate how games can harness the power of collective intelligence to solve real-world problems.

8:00 – 10:00 Meet Ups
(Free and open to the public. Register here if you have not purchased full Summit registration)
This open-to-the-public Meet Up provides an opportunity for Summit attendees, speakers and members of Philadelphia’s entire creative community to come together, discuss topics and ideas from the Summit, and network with each other. The Meet Up will be an informal gathering over drinks and conversation where new and old friends can gather and where ideas can begin to turn into action.

8:00 – 9:30: Keynote Breakfast with Peter Shankman, Founder, Help A Reporter Out (HARO), Founder & CEO, The Geek Factory, Inc.“Social Media: It’s Simply Trust”

We have more technology than ever before. We can reach more people than ever before, in shorter amounts of time. But that doesn’t mean we should do it! You can have all the tools in the world – it doesn’t mean you know what to do with them! When Help a Reporter launched in March 2008, it quickly became one of the most successful word of mouth programs ever, attracting more than 75,000 current members without spending one penny on advertising. How? The beauty of social and viral technology is that it allows us to reach many, many people in nanoseconds. The danger of it? The exact same thing. Peter will discuss social networking, viral marketing and all the fun ways to use them and perhaps most important why sometimes not using any of them is your best bet. He’ll show you how marketers, businesses, publicists, and everyday humans are: Using social media (or a facet thereof) to spearhead new marketing campaigns and initiatives; Realizing that just because it exists, doesn’t mean you have to use it; getting smarter about social networking every day; and Learning that it’s not about making something viral, but about making something good.

1. Facts and Stats of the Creative Economy – Slides
Practitioners within the creative economy intuitively know that this is a thriving economic sector, but there is plenty of quantitative data to confirm that belief. Hear from experts who study and analyze the creative economy nationwide and learn about current and future trends in this sector. Help tell the story of the creative economy with facts and figures provided by this panel.

2. Beyond the Web Site: Social Media’s Role in the Visual Arts
In our increasingly techno-dynamic world, it seems like only yesterday when many artists were daunted by the notion of a web site. Very quickly, of course, a web presence became almost a given and it has become unthinkable to lack a web site. Enter web 2.0 – and now, web 3.0: Suddenly the landscape of online presentation, marketing, and communication of visual arts has been redrawn, with social networking activity becoming essential. Explore the new possibilities for audience outreach and even creative expression and as web-based artists and organizations have integrated their activities into the social media sphere, how have they adapted and benefited?

1. Challenges of Successful Entrepreneurship in an Internet Age
Protection of one’s own intellectual property and use of another’s is an increasingly important concern for those building and maintaining businesses in the creative economy. Experience a dynamic conversation on the current and future state of copyright laws and how they are impacted by technology. Topics ranging from fair use, music streaming, open source licensing, the impact of new technology, developments in fashion design protection, IP due diligence, licensing, and the effect of social networking will also be discussed. Walk away with an understanding of the intellectual property laws that affect the creative economy; emerging technology and the impact on the creative economy; how to maximize the value of your intellectual property; how to protect yourself against infringement and ensure that you are not infringing on another.

2. Creating a Culture of Innovation – Slides
The artist as entrepreneur – the entrepreneur as artist. Describing creativity is similar to describing entrepreneurship. In both instances, something novel is discovered. In both instances, value is created. This panel explores the creative context of entrepreneurship. We move beyond the initial founding of the venture with a novel idea to the entrepreneurial challenge of sustaining the creative spark as the business grows. Critical issues of team formation and organizational design as it relates to innovation and creativity will be addressed. In particular, panelists will explore how entrepreneurial companies might avoid falling into the traps of bureaucracy that inhibit innovation and creativity as companies grow. The panel will creatively combine research on organizational creativity with practical insights from experienced entrepreneurs.

1. Leveraging and Managing Generation Human Capital – Slides
Managing professionals presents many challenges and rewards, but cross-generational differences present a unique management situation. Learn from experts about tips, tools and resources for managing expectations and creating a work environment that is supportive, productive and satisfying for employees across all generations. Also explore the distinctive qualities of each generation that make them a valuable resource for your business.

2. Making an Impact with Your Personal Brand Who better to sell your product or service than you? As a creative professional, entrepreneur, small business owner or freelancer the way you present yourself and your brand is integral to your success. Learn from the best about crafting a pitch, personal presentation, networking and marketing strategies to help you develop and execute your personal brand.

1. Green Aesthetic: 21st Century Architecture – Slides
Sustainable design has revolutionized the way architects, engineers and interior designers go about developing new residential and commercial buildings. Consumers are not only concerned about the environmental impact of their project, but also want a design that is aesthetically pleasing. At the new convergence of green building and design, where both are equally important, there is a tension for designers and architects to deliver a product that meets both requirements. Explore how practitioners are balancing sometimes competing interests of design and sustainability and how new models and materials are constantly being developed to move the green movement forward.

2. Community Marketing: Building and Sustaining a Presence – Slides The power of the creative economy is a significant force in economic development. Not only is the creative economy important in terms of bringing jobs and resources to a community but the power of the creative economy can be brought to bear on the sustainability of the community. This panel will address the power of marketing and public relations as it relates to communities and their ability to market themselves purposefully, profitably, and creatively to residents and businesses.

1. Leveraging Emerging Web Technologies – Slides
Web technologies, the site and application development process, and online user behavior are constantly evolving. During this session attendees will gain insight on how to take advantage of emerging web technologies to foster business growth. Participate in a discussion of the evolution of hardware and software technologies and the trends in markets, user behavior, and business models. Speakers will expound the structure and importance of a formal development process, the diversity of technical considerations, and the skill sets needed to conduct a successful web project.

2. Playing for Dollars: The Growing of a Video Game Industry – Slides The video game industry is a 41 billion dollar industry that grew 18% last year. It is one of the few industries that have grown 41% in 2008, while the Dow Jones dropped 22%. It employs creative individuals from multiple sectors, and creates long-term, sustainable employment. It is also a highly de-centralized industry, meaning that any city can conceivably start a video game industry in it. But, how does one “seed” this industry in a city? What sectors need to interact to create a fertile ground for this industry? And, how can a group maximize an area’s appeal to attract the talent into it? This panel, consisting of video game professionals and video game professors, will discuss and debate the best practices to evangelize a region for this industry, including: regional and local incentives, funding techniques, relationships between incoming industry and the community, and media support.

Mural Arts Program: A Neighborhood Tour
See Philadelphia’s diverse neighborhoods and hear the fascinating stories behind each community’s murals. Lead by experienced docents, mural tours offer a “behind the scenes” look at Philadelphia’s murals. Tours are filled with anecdotes and stories and provide information about methods, costs, muralists, and community involvement. Participants leave with a deeper appreciation for the complexities of mural making, and more importantly, with a renewed faith that art still has the power to transform lives.

Philadelphia Sustainable Design Tour
Philadelphia is rich in examples of sustainable design. This tour throughout the City will highlight some of the recent sustainable developments in the skyline and landscape of Philadelphia. Hear from experts in sustainable design, tour this magnificent city and get ideas for new projects and programs in your community.

Unconference Gab-Fest on Creativity (Free and open to the public.
Register for this session here if you have not purchased full Summit registration.)

This is a great opportunity to continue conversations made during earlier sessions, meet presenters, network with fellow creative professionals, and share ideas about Summit topics and tracks. Open and free to the public, Summit attendees can both submit topics beforehand and sign up for the discussions they are interested in.

Creating a Culture of Entrepreneurial Journalism
The public is receiving news and information in radically new ways as compared to only a decade ago. The influx of web based news outlets has greatly impacted the traditional forms of journalism and these professionals must create new ways to utilize and provide their talents and skills to meet the demands of the electronic age of news. Panelists will discuss electronic forms of journalism and Temple University’s program of incubating an entrepreneurial culture for future journalists.

Monetizing Your Creative Passion
There are many professionals with a passion for creativity who search for ways to earn a living doing what they love. Learn from entrepreneurs and professionals who have taken their passion and turned it into a viable business opportunity creating revenue and personal and professional wealth. These professionals will provide lessons learned and roadblocks encountered during their journey to monetize their creative passions.

Planting Seeds of Creativity in Today’s Youth to Grow Tomorrow’s Workforce – Slides
Are educational programs preparing our youth for the types of jobs that will be in high demand upon their entry into the workforce? Hear about innovative and experimental programs being utilized in elementary, high school and college and university settings to harness the creative spirit of our youth to give them the tools and knowledge to thrive in tomorrow’s job market.

A Pecha Kucha Mix
“Pecha Kucha” is the Japanese word for the sound of people talking and it was first used in a presentation format in Japan by architects Astrid Klein and Mark Dytham. In this format each presenter is allowed 20 slides, each shown for 20 seconds each, automatically advancing – giving 6 minutes 40 seconds of presentation. This session will showcase a collection of creative industry projects and initiatives happening throughout the region and across the country, including Designing Technological Tools for Learning, Creative Risk Tolerance, Go Green with Virtual Business Practices: 20 Ways to Take Your Company and Office Virtual, Real Life Success Practices in the Global Creative Economy: Why Reinvent the Wheel?, The 7th Mass Media, Convergence: Creative Interpretation in the 21st Century, The Worcester Way: Lessons in Creative City Making.

Technology Enterprises: Live and Learn
Statistics show that about 70% of new businesses are no longer in existence after 10 years. With so many small businesses collapsing in that time there are a wealth of lessons to be learned from entrepreneurs who have tried to survive in a highly competitive marketplace. Get first-hand advice and hear about personal experiences from leading entrepreneurs who have succeeded and struggled in the entrepreneurial environment. Ask questions and get answers about road blocks that can be experienced and tangible solutions to some of the trickiest situations.

Regional Creative Economy Strategies – Slides
In recent years communities around the country and across the world are recognizing the economic strengths of their creative economies and are devising ways and strategies to harness that economic power and use it as an economic development tool. Hear about strategies being employed, challenges being encountered and the resources needed to use the creative economy as an economic generator for your own region and learn about some of the leading programs and initiatives being executed in this industry sector.

Sparking StartUps: Programs that Work
Successful start-up ventures need more than a great idea and a strong leader, they need the support of professionals who have walked in their shoes before and have the experience to provide guidance, expertise and resources. Meet some of the strongest advocates for entrepreneurs who are devising programs that provide technical assistance, training, professional services and seed funding to start-ups and learn how you can implement similar models in your own community.

Diversifying the Creative Workforce – Slides
Discussions will examine the workforce skills needed to support creative industries in the future and how to encourage and enhance diversity within the creative economy. Learn techniques and strategies for creating diversity in the creative workforce and find out what resources are available and what programs are underway to support diversity goals.

Green Places and Spaces
Sustainable design isn’t limited only to new buildings and renovations – outdoor, public places and spaces are also being designed in ways that are eco-friendly. These experts will talk about the process of developing green public places and will discuss some of the recent projects underway in Philadelphia and throughout the region.

Unlocking Technology: How Open Source Drives Innovation – Slides
Open source technology has revolutionized the way software is developed, but open source thinking expands beyond the IT world. Peer-based collaboration can be used in all aspects of business and results in better, more effective ways of producing goods and services and disseminating products throughout the marketplace. In our world’s highly competitive market, the more collaboration and exchanging of ideas that happens, the better the outcome. Learn how you can use open source-style collaboration in the development of your products and in the way you conduct business.